Selected Works

  • Zhong, Z. and X. Li, “Re-Visiting the Green Puzzle: The Effect of Eco-Positioning on Service Adoption” (2024), ISMS 2024, EMAC 2024, under review at Journal of the Academy of Marketing Science (FT50, AJG/ABS: 4*), available at http://dx.doi.org/10.2139/ssrn.4138686
  • Zhong, Z., X. Li and B. Liang, “AI-Driven Privacy Policy Optimisation for Sustainable Data Strategy” (JMP), AMA Winter 2025, EMAC 2025, ISMS 2025
  • Zhong, Z., Jian W., Y. Peng and O. Narasimhan, “‘Green Regret’: Higher attraction but lower retention? Evidence from the Field”, AMA Winter 2025

Working in Progress

  • Open Science Collaboration, “Meta-Scientific Research in Marketing: Understanding the Impact of Researcher Choices”, targeting journal: International Journal of Research in Marketing (AJG/ABS: 4), Writing in progress.
  • Zhou, Z., Z. Zhong, N. Sullivan, V. Mak and D. Lauga, “Inter-temporal Preference Inconsistency from Fading Salience Effect in Advertisement: Take ‘Green Regret’ as an Example”, Data collection in progress.
  • Zhong, Z. and Y. Zhao, “Engaging Fears: The Effect of Horror Stimuli in Video Games on Consumer Purchasing Behaviour” (2024), ISMS 2024, EMAC 2024, Data collection in progress.
  • Z. Zhong and Y. Peng, “Time Investment and Discount Sensitivity in Online Shopping”, CMIC 2024, Data collection in progress.
  • K. Huang and Z. Zhong, “Go Green = Go Smart? The Effect of Eco-friendly Environment on Technology Adoption”, ANZMAC 2024, Writing in progress.
  • Zhong, Z. and Y. Hu, “Superlative Crackdown: Navigating China's Ad Revolution”, Data collection in progress.
  • Y. Peng and Z. Zhong, “Is Cyberbullying a Form of Hedonism? Theory and Evidence”, Data collection in progress.

Other Publications

  • Guo, S. and Z. Zhong, (2025), “Artificial Intelligence-Driven Optimization of Carbon Neutrality Strategies in Population Studies: Employing Enhanced Neural Network Models with Attention Mechanisms” Journal of Organizational and End User Computing, 37(1), 1–24. (JCR: Q1)
  • Jin, K., Z. Zhong and EY. Zhao “Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach” (2024), IEEE Transactions on Engineering Management, 71, 3566-3579 (AJG/ABS: 3)
  • Xiong, W. and Z. Zhong (2023), “Exploring the Synergistic Effects of Digital Labor and Emotional Expression on Social Media on Consumer Psychological Health”, International Journal of Mental Health Nursing, 32, 136-137. (JCR: Q1)
  • Zhong, Z. and EY. Zhao, “Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology” (2023), IEEE Transactions on Engineering Management, 71, 1642-1654. (AJG/ABS: 3)
  • Zeng, X. and Z. Zhong, “Multimodal Sentiment Analysis of Online Product Information Based on Text Mining under the Influence of Social Media” (2022), Journal of Organizational and End User Computing, 34(8), 1–18. (JCR: Q1)
  • Chen, J., Z. Zhong, Q. Feng, and L. Liu (2022), “The Multimodal Emotion Information Analysis of E-commerce Online Pricing in Electronic Word of Mouth” Journal of Global Information Management, 30(11), 1-17. (AJG/ABS: 2, JCR: Q1)
  • Li, Y., Z. Zhong, F. Zhang, and X. Zhao (2022), “Artificial Intelligence-Based Human-Computer Interaction Technology Applied in Consumer Behavior Analysis and Experiential Education”, Frontiers in Psychology, 13:784311. (JCR: Q1)
  • Li, C., K. Jin, Z. Zhong, P. Zhou, and K. Tang (2022), “Financial Risk Early Warning Model of Listed Companies Under Rough Set Theory Using BPNN”, Journal of Global Information Management, 30(7), 1-18. (AJG/ABS: 2, JCR: Q1)
  • Feng, B., K. Sun, Z. Zhong, and M. Chen (2021), “The Internal Connection Analysis of Information Sharing and Investment Performance in the Venture Capital Network Community”, International Journal of Environmental Research and Public Health, 18(22), 11943. (JCR: Q1)
  • Jin, X., P. Zheng, Z. Zhong, and Y. Cao (2020), “The Effect of Venture Capital on Enterprise Benefit According to the Heterogeneity of Human Capital of Entrepreneur”, Frontiers in Psychology, 11:1558. (JCR: Q1)