Ziqi ZhonG
Hello! I am a Digital Economist pursuing my PhD in Quantitative Marketing at the London School of Economics and Political Science (LSE), with an expected completion date of 2026. I am also a Visiting Professor in Digital Economics & Policy at the Southwestern University of Finance and Economics (SWUFE). My research focuses on digital marketing platforms, business for good and sustainability, employing behavioural and experimental economics, applied AI, causal inference and neuroscience methodologies. I am particularly interested in how advanced technologies can be leveraged to promote sustainable business strategies that drive positive social and environmental impact.
Beyond academia, I am a kendo practitioner, a registered luxury authenticator, and a singer, having received recognition for my performances in various competitions and events. I am also the first Chinese master instructor of scuba and freediving in Europe, certified by the PADI and the AIDA. Through my diving instruction, I actively promote marine conservation, educating students about preserving our oceans and their biodiversity.