Ziqi ZhonG
Hello! I am a behavioural data scientist pursuing my PhD in Quantitative Marketing at the London School of Economics (LSE), with an expected completion date of 2026. My research focuses on digital marketing, business for good and sustainability, employing behavioural and experimental economics, causal inference, machine learning and neuroscience methodologies. I am particularly interested in exploring how digital technologies can be leveraged to promote sustainable strategies, drive positive social change, and foster responsible business practices.
In addition to my academic pursuits, I am a kendo practitioner, a registered luxury authenticator, and a singer, having received recognition for my performances in various competitions and events. I am also the first Chinese master instructor of scuba and freediving in Europe, certified by the PADI and the AIDA. Through my diving instruction, I actively promote marine conservation, educating students about preserving our oceans and their biodiversity.