Education

PhD in Quantitative Marketing, London School of Economics, United Kingdom, 2026 (expected) Intercollegiate: London Business School (2022 - 2024)MRes in Quantitative Marketing, London School of Economics, United Kingdom, 2023BEng in Cyber Security (Inaugural Graduate), Guangdong University of Foreign Studies, China, 2018

Research & Teaching Interests

Substantive: Digital Marketing, Business for Good, Sustainability, Marketing-finance InterfaceMethodological: Behavioural and Experimental Economics, Applied AI, Causal Inference, Neuroscience

Service & Experience

  • IEEE Transactions on Engineering Management
  • Behaviour & Information Technology
  • Humanities and Social Sciences Communications
  • Scientific Reports
  • Teaching
  • London School of Economics
  • Marketing (MG212, Undergraduate) - Class Teacher, 2024 - 2025
  • Consumer Behaviour (MG103, Summer School) - Class Teacher, 2023 - 2024; Ratings (4.2 = Excellent): 4.6/5, N = 31 (2023); 4.8/5, N = 58 (2024)
  • Marketing Strategy (MG445E, Executive Master) - GTA & Instructor, 2022 - 2024
  • Principal of Pricing (MG4J3, MSc) - GTA & Instructor, 2024 - 2025
  • Digital Marketing (MG4F3, MSc) - GTA & Instructor, 2021 - 2024
  • Pricing Strategy (MG403, MSc) - GTA & Instructor, 2024 - 2025
  • Consumer Neuroscience (MG4J7, MSc) - GTA & Instructor, 2024 - 2025
  • Industry
  • Data Scientist, China Resources, Shenzhen, China, 2023 - 2024
  • User Data Scientist, NetEase Games, Guangzhou, China, 2019 - 2021

Awards & Grants

  • INFORMS Marketing Science Doctoral Consortium Fellow, 2024, 2025
  • ANZMAC Session Chairs of Sustainability & Ethics and AI & Innovation, 2024
  • LSE Data Collection Grant, PI, 2,600 pounds, 2024
  • AI Research and Impact Support Fund (RISF), PI, 5,000 pounds, 2024 - 2025
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2024
  • Phelan US Centre Research Grants, PI, 2,500 pounds, 2024
  • Lee Family PhD Scholarship, 169,000 pounds in total, 2021 - 2025
  • LSE PhD Studentship, 18,000 pounds, 2021
  • Top 10 Person of the Year 2016, GDUFS, 2016

Miscellaneous

  • Language: Cantonese (native), Mandarin (native), English (proficient), Korean (basic)
  • Certificates:
  • Fellowship (FHEA), Higher Education Academy
  • Postgraduate Certificate of Higher Education (PgCertHE), London School of Economics
  • Project Management Professional (PMP)®, Project Management Institute (PMI) Credential
  • Professional in Business Analysis (PMI-PBA)®, Project Management Institute (PMI) Credential
  • MasterTrack® in Machine Learning for Analytics, University of Chicago Credential
  • MicroMasters® in Data, Economics, and Development Policy, Massachusetts Institute of Technology Credential
  • Certified Luxury Authenticator - Watch, China Certification & Inspection Group (CCIC)
  • Certified Luxury Authenticator - Jewellery & Handbag, China Certification & Inspection Group (CCIC)
  • Sport Qualifications:
  • The first Chinese Master Instructor of Scuba and Freediving in Europe Credentials
  • Instructor & International Judge, International Association for the Development of Apnea (AIDA) Website
  • Master Scuba Diver Trainer® & Master Freediving Instructor, Professional Association of Diving Instructors (PADI)
  • Kendo 1-dan, British Kendo Association (BKA)