Ziqi ZhonG
Hello! I am Ziqi Zhong, a behavioural data scientist pursuing my PhD in Quantitative Marketing at the London School of Economics (LSE), with an expected completion date of 2026. My research focuses on digital marketing, business for good, sustainability, and the marketing-finance interface, employing behavioural and experimental economics, causal inference, and machine learning methodologies.
My research aims to contribute to the growing body of knowledge in marketing and assist businesses in making data-driven decisions that benefit their bottom line and society. I am particularly interested in exploring how digital technologies can be leveraged to promote sustainable practices, drive positive social change, and foster responsible business practices.
In addition to my academic pursuits, I am a dedicated kendo practitioner and an accomplished singer, having received recognition for my performances in various competitions and events. I am also the first Chinese Master Instructor of Scuba and Freediving in Europe, certified by the PADI and the AIDA. Through my diving instruction, I actively promote marine conservation, educating students about the importance of preserving our oceans and their biodiversity.