Selected Works
- Zhong, Z. and X. Li, “Escaping the Green Dilemma: Marketing Interventions on Sustainability Adoption”, EMAC 2024, ISMS 2024
- Zhong, Z. and EY. Zhao, “Engaging Fears: The Effect of Horror Stimuli in Video Games on Consumer Purchasing Behaviour”, EMAC 2024, ISMS 2024
Working in Progress
- Z. Zhong and Y. Peng, “Time is Money Indeed: The Effect of Time Investment on Consumer’s Discount Sensitivity across Online Shopping Platforms”, Writing in progress.
- Y. Peng and Z. Zhong, “Is Cyberbullying a Form of Hedonism? Theory and Evidence”, Data collection in progress.
- Z. Zhong, B. Liang and X. Li, "Transcending Privacy Barriers", Data collection in progress.
- Z. Zhong and X. Li, "AI in the House", Data collection in progress.
- Z. Zhong, W. Jian and Y. Peng, "Green and Regret", Data collection in progress.
Other Publications
- Jin, K., Z. Zhong and EY. Zhao “Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach” (2024), IEEE Transactions on Engineering Management, 71, 3566-3579 (AJG/ABS: 3, IF: 5.8)
- Zhong, Z. and EY. Zhao, “Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology” (2023), IEEE Transactions on Engineering Management, 71, 1642-1654. (AJG/ABS: 3, IF: 5.8)
- Zeng, X. and Z. Zhong, “Multimodal Sentiment Analysis of Online Product Information Based on Text Mining under the Influence of Social Media” (2022), Journal of Organizational and End User Computing, 34(8), 1–18. (JCR: Q1, IF: 7.4)
- Chen, J., Z. Zhong, Q. Feng, and L. Liu (2022), “The Multimodal Emotion Information Analysis of E-commerce Online Pricing in Electronic Word of Mouth” Journal of Global Information Management, 30(11), 1-17. (AJG/ABS: 2, IF: 4.7)
- Li, Y., Z. Zhong, F. Zhang, and X. Zhao (2022), “Artificial Intelligence-Based Human-Computer Interaction Technology Applied in Consumer Behavior Analysis and Experiential Education”, Frontiers in Psychology, 13:784311. (JCR: Q1, IF: 4.2)
- Li, C., K. Jin, Z. Zhong, P. Zhou, and K. Tang (2022), “Financial Risk Early Warning Model of Listed Companies Under Rough Set Theory Using BPNN”, Journal of Global Information Management, 30(7), 1-18. (AJG/ABS: 2, IF: 4.7)
- Feng, B., K. Sun, Z. Zhong, and M. Chen (2021), “The Internal Connection Analysis of Information Sharing and Investment Performance in the Venture Capital Network Community”, International Journal of Environmental Research and Public Health, 18(22), 11943. (JCR: Q1, IF: 4.6)
- Jin, X., P. Zheng, Z. Zhong, and Y. Cao (2020), “The Effect of Venture Capital on Enterprise Benefit According to the Heterogeneity of Human Capital of Entrepreneur”, Frontiers in Psychology, 11:1558. (JCR: Q1, IF: 4.2)